The vantage point, engineered
Someone already asked. Something already answered.
Falkview Group is a consulting firm that builds the technological solutions behind how you're found. We build them for organisations and for the individuals who represent them, on search engines and by AI assistants alike. We engineer the structure underneath a presence so both read it correctly, then track what the answers actually say, week after week.
Get your free reportExample AI assistant answer: two other names are cited in the response, and you are not mentioned.
Illustration — not client data.
Illustration — not client data.
It's not one search anymore. It's two.
A prospect still runs a search: a ranked list of links to click through. Increasingly, the same prospect also asks an assistant the identical question in plain language and gets a written answer back, with no links to check at all. Neither has replaced the other; most buyers now do both before they ever reach out.
That means two different things now have to be engineered correctly, not one: the structure a search index reads, and the structure a language model reads when it composes an answer. Get the first right and miss the second, or the other way round, and half of what a prospect actually sees is still wrong.
Two decisions, not one.
Falkview Group works on both sides of an organisation's presence, and treats neither as secondary to the other.
- An organisation
- How the organisation itself is described on search engines and by assistants, when someone is still deciding whether to engage with it at all.
- An individual within it
- How a specific, named person inside it is described, once the decision narrows down to them individually, researched on their own account, separately from the organisation they belong to.
The offer, in four parts.
Bought as a whole or one at a time: each stands on its own, but running in sequence is how most engagements actually go.
- Visibility audit
- Where you stand today, across search results and assistant answers, before anything changes.
- Presence engineering
- The site, the structured data, the technical build: engineered so a crawler and a model both read it correctly.
- Monitoring
- Your own questions, put to search and the major assistants every week, and the answers tracked over time.
- Advisory
- Ongoing counsel for the team making these decisions, on a schedule that matches how the picture changes.
The system
Visibility you can watch, not a report you wait for.
- Prompt bank
- A custom bank of questions, written specifically for your engagement: the ones a prospect would actually type into a search bar, or ask an assistant, before deciding.
- Scheduled runs
- We put your questions to search and the assistants live, every week, and keep every result.
- Analysis
- Raw results from both channels become share of voice, sentiment, and cited sources, the most actionable of the three.
- Dashboard
- A live view of where you stand in both, not a monthly PDF.
Layer 01
Layer 02
Layer 03
Layer 04
Who this is for
What has to be true, either way.
- 01Either an organisation is choosing a partner, or a named individual inside it is being chosen. Both count here.
- 02The decision carries real stakes: a contract, a mandate, a hire, a career.
- 03Whoever decides researches first, checking a search engine, an assistant, or usually both, before anyone picks up the phone.
- 04Being described accurately in both is worth more than ranking first in either one.