SEO + AI search optimization
Get found on Google. Get mentioned by AI.
Falkview helps companies improve their search visibility across Google, ChatGPT, Perplexity, Gemini and other AI search systems.
Example AI assistant answer: two other names are cited in the response, and you are not mentioned.
Measured across
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Perplexity
- Gemini
- Copilot
- Claude
Your customers are searching for you in more places.
Google still drives discovery through traditional search results. But customers are increasingly asking AI systems which companies, products and services they should consider. Falkview helps you compete across both.
SEO helps you compete for rankings. AI search optimization helps you compete for recommendations and citations.
Illustration — not client data. The same facts, read by two different readers.
The offer, part by part.
Bought as a whole or one at a time. Each stands on its own. Most engagements run them in the order listed.
- SEO
- Improve your visibility in Google.
- AI Search Optimization
- Improve your visibility in AI-generated answers.
- Content
- Create content that search engines and AI systems can actually use.
- Digital Authority
- Build the external signals that influence search and AI.
- Monitoring
- Track what Google and AI systems actually say about your company.
Why search visibility matters
- Customers research before they buy.
- They compare companies on Google.
- They ask AI which products and services they should consider.
- They read reviews and third-party sources.
- Your visibility influences whether you make the shortlist.
Falkview helps improve your position before the sales conversation begins.
The monitoring system
A record that grows every week.
Every week we put your question set to search and to the assistants, and keep what comes back. The record itself carries the value, and what it shows moving over time.
- Search visibility
- 72%up 14
- AI mention rate
- 48%up 21
- Share of voice
- 31%up 8
- Citations owned
- 17up 4
Questions tracked
- Best [category] providers for [use case]?
- Who should we use for [problem]?
- Best alternatives to [competitor]?
- Which [category] companies are the most established?
Sources the answers cited
- 01Industry publication
- 02Competitor's own site
- 03Directory listing
- 04Your websiteYours
- 05Review site
The source list is where the work becomes actionable. If an answer is built on a publication that names a competitor and not you, that is a specific thing to go and change, something you can act on directly.
Illustration — not client data.
SEO and AI search are two different jobs.
The same company competes on two different surfaces, and each one rewards something different.
| Traditional search | AI search |
|---|---|
| Rankings | Recommendations |
| Keywords | Questions |
| Search results | Generated answers |
| Clicks | Mentions and citations |
| Pages | Sources |
| Organic visibility | AI visibility |
Falkview works across both.
These are the questions your buyers actually ask.
The same question reaches each surface differently, and each one returns a different kind of answer.
- “What are the best [category] firms for early-stage startups?”
- “What are the best alternatives to [competitor]?”
- “Which [category] companies should I consider?”
- “Who are the leading [category] providers?”
- Rankings
- ChatGPT
- Recommendations
- Perplexity
- Citations
Illustration — not client data.
In depth
Each service, on its own page.
What each one actually involves, and how the results are measured.
- SEO
- Technical foundations, information architecture, on-page work and the content that competes for the searches your buyers actually run.
- AI Search Optimization
- The work that makes AI systems able to understand your company, and more likely to name it when someone asks who to consider.
- Content
- The specific missing pages, articles and reference material the measurement says are needed. Content is what the strategy produces.
- Digital Authority
- Third-party sources, publications, listings and reviews. AI systems lean heavily on sources they did not have to trust you to find.
- Monitoring
- Your own questions, put to search and the AI systems every week, with the answers kept and compared over time.
How it works
Every engagement runs the same five steps, in the same order.
- 01
Audit
We measure your current SEO and AI search visibility, and record what each system says about you today.
- 02
Diagnose
We identify the technical, content and authority gaps holding you back, and rank them by what they cost you.
- 03
Optimize
We improve your website, content, entities and technical foundation so both channels can read you correctly.
- 04
Build
We create the content and earn the external sources required to close the gaps the diagnosis found.
- 05
Monitor
We track your visibility across search and AI every week, and tell you what changed and what to do about it.
Who we help
Companies where search visibility affects revenue.
Five common situations.
- Growing companies
- Companies investing in digital acquisition and looking for more organic visibility.
- Established brands
- Companies with strong products and weak or inconsistent search visibility.
- Companies entering new markets
- Companies expanding into new countries, categories or customer segments.
- Companies losing visibility
- Companies seeing competitors increasingly appear where they should.
- Companies investing in AI search
- Companies that want to understand and improve how AI systems represent them.
Founders and executives are researched on their own account too, separately from the company they represent, and the same measurement applies to them.
Visibility for executivesWhat we measure
More than rankings.
A position is only the first of eight things worth knowing. The rest are what tell you why the position is what it is.
- Visibility
- Do you appear at all?
- Position
- Where do you appear?
- Representation
- How are you described?
- Share of voice
- How often are you named, against competitors?
- Sentiment
- Is the description positive, neutral or negative?
- Citations
- Which sources are the answers built from?
- Competitors
- Who is being named instead of you?
- Coverage
- Which questions does nothing you own answer?
Insights
SEO and AI search, explained properly.
Reference material on SEO, AI search optimization, AEO, technical SEO, entity SEO, digital PR and AI visibility. Each piece exists to answer a real question.
- What is AI search visibility?
- What AI Search Visibility Is, and How to Measure It
- What is answer engine optimization (AEO)?
- What Is Answer Engine Optimization, and How It Differs From SEO
- What is AI search optimization, and what does the work involve?
- What Is AI Search Optimization?
See what Google and AI already say about you.
We check your visibility across search and the assistants we cover, and show you where you are found, where you are missing, and which sources the answers are built from.