How an engagement runs
An engagement usually moves through the four services in sequence: the visibility audit sets the baseline, presence engineering is the one-time build, then monitoring and advisory continue afterwards as an ongoing retainer. Each service can also be bought on its own.
The shape of a first year
Signing
Half the build.
Build
The visibility audit and presence engineering run.
Launch
The other half, and the retainer starts.
Renewal
A year of your own history to judge the work against.
Twelve-month minimum on the retainer, from launch
Rates hold flat across it. Visibility work compounds, and a quarter is not long enough to read a trend, let alone move one.
- How it runs
- The model is deliberately two parts, not one: the visibility audit and presence engineering are one-time work, priced as a build; monitoring and advisory continue afterwards as an ongoing retainer, priced on its own terms. All four can be bought separately, but running in that sequence is how most engagements actually go.
- The build
- We price it as real infrastructure: a fixed build cost, the way a piece of technical work is normally priced, because presence engineering is genuinely custom work built for one client.
- The retainer
- Monitoring and advisory are priced together, against the value of one won decision to you: not against a traffic number or a ranking position. Neither converts into revenue on its own, and pricing against either would mean chasing the number instead of the decision behind it. If a single additional win in a year would not comfortably cover it, this is not the right service, and we will say so.
- Term
- A twelve-month minimum on the retainer. Visibility work compounds and a quarter is not long enough to read a trend, let alone move one.
- Payment
- We split the build evenly: half on signing, half on launch. The retainer begins at launch.
- Renewal
- Rates hold flat through the first year. By renewal you have a full year of your own history to judge the work against, rather than a promise.
Figures depend on the size of the presence being built and the breadth of what is being monitored, so we discuss them on a call rather than publishing them. The scope genuinely changes the number. Talk it through.
Questions
- What does this cost?
- No figure is published, because the honest number depends on the size of the presence being built and the breadth of what is being monitored. A fixed price quoted before that scope is set would either be wrong or padded to cover the unknown. The build is priced as a fixed infrastructure cost once it is scoped; the retainer is priced against the value of a single decision won, not a traffic or ranking number. Both are agreed on a call, before anything begins.
- Why a twelve-month minimum on the retainer?
- Visibility work shows up as a trend, not a single measurement, and a quarter of weekly runs is not enough data to tell a real shift from noise, let alone enough time to make a change and then see its effect. Twelve months is the shortest term that lets the retainer's own record make the case for itself, rather than asking a client to take it on faith.
- Is there any way around the twelve-month minimum?
- No. It is a floor, not an opening offer, because anything shorter is not enough time for the weekly record to mean something. If a twelve-month commitment is not right yet, the visibility audit and presence engineering can still be bought on their own without it triggering the retainer at all.
- What happens when the twelve months end?
- The retainer either renews or it does not. There is no automatic rollover and no penalty for stopping. Rates hold flat through the first year, so by renewal a client has a full year of their own history to judge the work against, rather than a fresh pitch. If it renews, terms are revisited then, not before.
- If I stop, what do I actually keep?
- Everything built stays with the client: the site, the structured data, the declared entities, the written content, and the accumulated weekly record of what search and the assistants have said over the course of the engagement. Nothing reverts to Falkview Group, nothing goes offline, and none of it depends on an ongoing subscription to keep working. What ends is the weekly measurement itself and the advisory conversation, not the work already delivered.