Insights
SEO and AI search, explained properly.
Reference material on SEO, AI search optimization, AEO, technical SEO, entity SEO, digital PR and AI visibility. Each piece exists to answer a real question.
SEO
How a company earns and keeps positions in traditional search results.
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Does SEO still matter now that AI answers questions directly?
SEO still matters, because the systems composing AI answers retrieve ordinary web pages to build them, and a page a search engine cannot reach is not a page a model can quote. What changed is the reporting: a strong position no longer implies a mention, so the two channels have to be measured separately.
SEO in the Age of AI Search: What Changed5 minute read
AI search
How AI systems decide which companies to name, and what that means for a business.
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What is AI search optimization, and what does the work involve?
AI search optimization is the work of making a company understandable to systems that compose answers, and more likely to be named when someone asks which companies to consider. The work runs in a fixed order: measure what is said now, make the identity behind the name unambiguous, build what the measurement showed is missing, and keep measuring.
What Is AI Search Optimization?6 minute read
- How do I get my company mentioned in ChatGPT?How to Get Your Company Mentioned in ChatGPT5 minute read
- How does ChatGPT decide which companies to recommend?How Does ChatGPT Decide Which Companies to Recommend?5 minute read
- Why do AI assistants never mention my company?Why AI Assistants Ignore Most Small Companies6 minute read
AEO
What answer engine optimization is, how it differs from SEO, and what the work consists of.
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What is answer engine optimization (AEO)?
Answer engine optimization is the work of making a company legible and citable to systems that compose answers rather than rank links. It overlaps heavily with technical SEO and is not a replacement for it: the same page has to be found before it can be quoted, and most of what makes a page quotable also makes it easier to index.
What Is Answer Engine Optimization, and How It Differs From SEO5 minute read
Technical SEO
The structural work that decides whether a crawler and a model can read a site at all.
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What does technical SEO cover, and what does AI search add to it?
Technical SEO is the work that decides whether a machine can reach, render and understand a site at all, before anyone judges what it says. AI search adds two things to that list rather than replacing it: content structured so a single passage survives being quoted alone, and a deliberate decision about which automated readers a site allows.
What Is Technical SEO, and What Changed for AI Search?5 minute read
Entity SEO
How a company is identified as a distinct thing, and why ambiguity costs visibility.
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What is an entity in search, and why does it matter?
An entity is the thing behind a name: one company, one person, one product, held as a distinct record rather than as a string of characters that happens to appear on a page. Entity SEO is the work of making sure a search engine or a model can tell which entity a name refers to, because a name that resolves to somebody else costs a company every mention built on it.
What Is Entity SEO?5 minute read
Digital PR
How third-party sources shape both rankings and the answers AI systems compose.
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What is digital PR, and why does it affect what AI systems say about a company?
Digital PR is the work of earning coverage, listings and mentions on sites a company does not own, so that independent sources describe it accurately. Systems composing answers read those sources, which is why a company can be described well on every page it controls and still be described badly everywhere a machine actually looks.
What Is Digital PR, and Why It Now Shapes AI Answers6 minute read
AI visibility
Measuring what AI systems say about a company, and tracking whether it changes.
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What is AI search visibility?
AI search visibility is whether your company appears, and how it is described, when someone asks a question of a search engine's AI features or a standalone assistant rather than typing a keyword and scanning links. It is a different measurement from rankings, because the thing being measured is an answer rather than a position. An answer either names you or it does not.
What AI Search Visibility Is, and How to Measure It5 minute read
- How do I monitor what AI search says about my brand?How to Monitor Your Brand in AI Search5 minute read
- How do I set up tracking for what AI systems say about my company?How to Set Up AI Visibility Tracking5 minute read
- What does an AI search visibility baseline actually show?What Our Own Baseline Said on Day One5 minute read
See what Google and AI already say about you.
We check your visibility across search and the assistants we cover, and show you where you are found, where you are missing, and which sources the answers are built from.