Services
Structure your site so both a crawler and a model can read it.
Structured data, entity clarity, architecture and internal linking, built so a crawler and a model both read your site the same way.
What it is
Technical SEO is the machine-readable half of visibility: the markup, structure and signals a crawler and a language model both rely on to understand a page before anyone reads it. We structure your website, entities, content and metadata so search engines and AI systems can accurately understand your company.
Why it matters
A crawler and a model both start from the same raw material: your site's code, its structure and the markup around its content. Where that layer is ambiguous or missing, both default to guessing, or to whatever a third-party source says instead. The technical layer decides whether either system reads a company correctly at all.
What a machine reads about your company
Illustration. The top band is the one nobody writes directly: it is composed from the layers underneath. Attention pointed at a presence that has not been built lands on whatever those layers already say.
What we do
- Crawl health: whether a search engine can reach, index and render every page that matters
- Structured data that states what each page contains and how it fits your entity
- Entity relationships: how your pages, locations and offerings connect to one identity
- Information architecture that puts the pages that matter where they can be found
- Internal linking that states which pages carry the most weight
- Metadata: titles and descriptions written to match the query
- Content structured in a form both a model and a person can read and quote
What we measure
- Whether your entity is described consistently across your site and third-party sources
- Structured data coverage and validity across the site
- Whether pages get crawled and indexed at all, tracked over time
- Internal link depth to the pages that matter most
What an engagement involves
Work starts with an audit of your current markup, entity records and site structure, scored against what a crawler and a model can actually read today. That produces a ranked fix list, which we build, then track alongside the rest of your measurement.
Common questions
Questions
- How is this different from your SEO service?
- The SEO service covers the full range of ranking work, including keyword research and commercial pages. This service isolates the machine-readable half: structured data, entity relationships and the architecture that lets both a crawler and a model read your site correctly.
- What is an entity, in this context?
- An entity is the machine-readable identity behind a page: the record a crawler or a model checks to confirm who is being described, distinct from the wording on any single page.
- Does structured data guarantee I'll appear in AI Overviews or an assistant's answer?
- No, and nobody can guarantee that. Structured data makes a page easier for a system to parse correctly. Whether it gets used in a given answer depends on the whole source, tracked on the same weekly measurement as the rest of the work.
- Do I need this if my site already ranks well?
- Ranking well in search does not guarantee an AI system reads your entity correctly. The two are related but measured separately, and a site can do well on one and poorly on the other.
Related services
Further reading
See what Google and AI already say about you.
We check your visibility across search and the assistants we cover, and show you where you are found, where you are missing, and which sources the answers are built from.