Who we work with
Falkview works with companies where search visibility affects revenue: SaaS, fintech, e-commerce, professional services, healthcare, technology and consumer businesses. The common factor is a buyer who researches before deciding.
Five kinds of company we work with.
Every engagement starts as one of these.
- Growing companies
- Companies investing in digital acquisition and looking for more organic visibility.
- Established brands
- Companies with strong products and weak or inconsistent search visibility.
- Companies entering new markets
- Companies expanding into new countries, categories or customer segments.
- Companies losing visibility
- Companies seeing competitors increasingly appear where they should.
- Companies investing in AI search
- Companies that want to understand and improve how AI systems represent them.
Situations we are called into
You are probably here for one of these.
Not an industry list. What these have in common is a decision being made about you somewhere you cannot see, on information you did not choose.
You are entering a new market
A new category, geography or audience, where nothing yet describes you and the answers are being composed from whatever else exists.
Starts with
A baseline in the new territory, before anything is built.
You are losing ground you used to hold
Competitors are outranking you, or being named in answers where you are not, and the reason is not obvious from inside the business.
Starts with
An audit that separates a ranking problem from a citation problem.
You are credible offline and invisible online
The reputation is real and the digital record does not carry it, so a buyer researching you finds less than the people who already know you would expect.
Starts with
Entity and structure work, then the sources to corroborate it.
You are rebranding, merging or renaming
Your entities, pages and structured information still describe the organization you were, and the answers will keep describing it until they are changed.
Starts with
Site structure work against the new entity, before the launch.
You are investing heavily in content already
A lot is being published and nobody can say whether it changed what search or an assistant says about you.
Starts with
Measurement against a frozen question set, to find out.
You are the name being researched
A founder, executive or partner whose personal reputation is part of the decision, researched separately from the organization.
Starts with
The same work, run on a person rather than a company.
The filter, in four parts.
- 01Either an organization is choosing a partner, or a named individual inside it is being chosen. Both count here.
- 02The decision carries real stakes: a contract, a mandate, a hire, a career.
- 03Whoever decides researches first, checking a search engine, an assistant, or usually both, before anyone picks up the phone.
- 04Being described accurately in both is worth more than ranking first in either one.
The boundary
Falkview never contacts your prospects or your existing customers. We approach editors and publications about stories. Anyone who gets in touch with you does so of their own accord, and nobody is chased afterwards.
Founders and executives are researched on their own account too, separately from the company they represent.
Visibility for executivesSee what Google and AI already say about you.
We check your visibility across search and the assistants we cover, and show you where you are found, where you are missing, and which sources the answers are built from.