Do the services have to be bought together?

No. SEO, AI Search Optimization, Content, Digital Authority and Monitoring can each be bought on their own. Most engagements run through them in that order, because each one produces the input the next needs, but nothing about the pricing or the contract requires buying more than one.

What happens if I only want one service?

You get that service on its own, delivered to the standard described on its own page, with no obligation to continue into another. Some clients stop there because that one piece answers the question they came with.

My site already looks good. Do I still need SEO?

Looking good and being machine-readable are different things. A search index and a language model both read markup, declared entities and plainly stated claims, not layout or photography. A site can look expensive and still say nothing a machine can extract. SEO covers the structure underneath the design, which a visual redesign does not touch.

Does Monitoring make sense without SEO first?

It can be bought that way, but the results are usually less useful: tracking a presence that has not been built to be read correctly tends to confirm the same gap every week rather than showing it close. Most clients who start with Monitoring alone come back for SEO within a few months.

How long does each service take?

It varies with scope. SEO and AI Search Optimization are scoped and timed before they start, because each is built for one client. Content is delivered on an agreed schedule tied to what the measurement found missing. Digital Authority runs on relationships and placements, which take longer to build than to describe. Monitoring runs on a continuous weekly cycle once live, with no fixed end date. We set a firm timeline for your specific case before anything begins.

Services

What we do

SEO, AI search optimization, content, digital authority and monitoring. Each stands on its own, and they are built to run in sequence.

Checked across

ChatGPT
Google AI Overviews
Google AI Mode
Perplexity
Gemini
Copilot
Claude

Google AI Overviews and Google AI Mode surface inside search results, tracked as part of the search channel, not as separate assistants.

SEO

Improve your visibility in Google.

Technical foundations, information architecture, on-page work and the content that competes for the searches your buyers actually run.

Search still drives most discovery, and most of what holds a site back is structural: pages a crawler cannot reach, an architecture that buries the commercial pages, titles that describe the company instead of the search, internal links that never point at what matters. We fix the structure first, then build the pages that compete for the queries with buying intent behind them.

Why it matters

A ranked list of links is still where most buyers start, and the pages that win those positions are chosen on structure and relevance you can control.

What we do

Technical SEO and crawl, index and performance fixes
Keyword research against real buying intent
Information architecture and internal linking
On-page optimization and structured data
Commercial landing pages and content strategy

What you receive

A prioritized technical fix list, with the reasoning for each item
The architecture and page set the strategy calls for, built
Rankings tracked against the queries you agreed matter

How it is measured

Observed positions for an agreed query set, recorded under stated conditions, plus the share of those queries where you appear at all.

See the full SEO service

AI Search Optimization

Improve your visibility in AI-generated answers.

The work that makes AI systems able to understand your company, and more likely to name it when someone asks who to consider.

We identify where AI systems mention your competitors, which sources they rely on, and what needs to change for your company to become more visible. That means auditing what the systems currently say, tracking the questions your buyers ask, analyzing the sources behind the answers, and fixing the entity and content problems that keep you out of them.

Why it matters

An answer is assembled from sources. If the sources that exist describe a competitor better than they describe you, no amount of technical work changes the answer, because the information needed to name you does not exist yet.

What we do

AI visibility audits across the systems your buyers use
Prompt and query tracking for the questions that precede a purchase
Citation analysis: which sources an answer is built from
Entity optimization and structured data
Competitive analysis of who gets named instead of you

What you receive

A record of what each system currently says about you
The sources behind those answers, named
A ranked list of what to change, and why each item was chosen

How it is measured

Mention rate and citation count across a question set frozen before the work started, so the work cannot mark its own homework.

See the full AI Search Optimization service

Content

Create content that search engines and AI systems can actually use.

The specific missing pages, articles and reference material the measurement says are needed. Content is what the strategy produces.

Monitoring ends in a task rather than a number: a claim a competitor's page states more plainly than yours, a question nothing you own answers, a subject you are never cited on. This is that work carried out. Everything produced belongs to you and lives on property you control, written so that a paragraph stands on its own without the sentence before it, because that is the form a model quotes when it quotes anything.

Why it matters

Both a search index and a language model need something to find. Where nothing you own answers a question your buyers ask, the answer gets built from somebody else.

What we do

SEO landing pages, comparison pages and category pages
Expert articles, original research and data-driven pieces
Reference material a model can quote a paragraph of
Supporting content that closes a measured gap

What you receive

Published assets you own, on property you control
The reasoning for each one, traced to a measured gap
Nothing published under a name that did not write it

How it is measured

Whether the systems begin citing it, on the same frozen question set, which is a harder test than whether it ranks.

See the full Content service

Digital Authority

Build the external signals that influence search and AI.

Third-party sources, publications, listings and reviews. AI systems lean heavily on sources they did not have to trust you to find.

AI systems frequently build answers from third-party sources rather than from a company's own site, which means the pages you do not control often decide what gets said about you. We work out which sources an answer is leaning on, then go and earn a place in the ones that matter: publications, industry directories, review platforms and reference sites. Paid attention is available where a new asset needs to be found before it can be found on its own.

Why it matters

A company can be described accurately on its own site and inaccurately everywhere a model actually reads. The external record is the half most companies never look at.

What we do

Digital PR, including approaching editors and publications directly
Placement in relevant industry directories and reference sites
Review and citation coverage where buyers and models both look
Analysis of which third-party sources answers are drawn from

What you receive

Coverage and listings that exist independently of your own site
A map of the sources behind the answers about your category
Attention pointed at property you own, never at rented space

How it is measured

Whether newly earned sources start appearing as citations in the answers, measured on the same weekly run as everything else.

See the full Digital Authority service

Monitoring

Track what Google and AI systems actually say about your company.

Your own questions, put to search and the AI systems every week, with the answers kept and compared over time.

We write a bank of questions for the decision your buyers are actually making, then run it live every week across search (including Google AI Overviews and Google AI Mode) and ChatGPT, Perplexity, Gemini, Copilot and Claude, keeping every result. Each run breaks down into share of voice, sentiment and cited sources. Citation sources are usually the most actionable line: a cited source is something specific to address, not just a number to watch. One check tells you a moment; a retained weekly record tells you a direction, with time to act while a change can still be corrected.

Why it matters

Search positions shift and model answers drift as providers update models and as the sources behind an answer change. A single measurement describes a moment, not a direction.

What we do

Build and maintain the question bank for your category
Run both channels weekly and retain every result
Report rankings, mentions, citations, share of voice and sentiment
Track competitors and how each system describes you
Advise on what changed and what to do about it

What you receive

A weekly record you can read a trend from
The sources behind each answer, named
Someone to call when the picture changes

How it is measured

Against a question set frozen before the work started, under recorded market conditions, reported as two measurements rather than one number.

See the full Monitoring service

Read in depth

Every service page

What each one covers, how it is measured, and what an engagement involves.

Common questions

Questions

Do the services have to be bought together?: No. SEO, AI Search Optimization, Content, Digital Authority and Monitoring can each be bought on their own. Most engagements run through them in that order, because each one produces the input the next needs, but nothing about the pricing or the contract requires buying more than one.
What happens if I only want one service?: You get that service on its own, delivered to the standard described on its own page, with no obligation to continue into another. Some clients stop there because that one piece answers the question they came with.
My site already looks good. Do I still need SEO?: Looking good and being machine-readable are different things. A search index and a language model both read markup, declared entities and plainly stated claims, not layout or photography. A site can look expensive and still say nothing a machine can extract. SEO covers the structure underneath the design, which a visual redesign does not touch.
Does Monitoring make sense without SEO first?: It can be bought that way, but the results are usually less useful: tracking a presence that has not been built to be read correctly tends to confirm the same gap every week rather than showing it close. Most clients who start with Monitoring alone come back for SEO within a few months.
How long does each service take?: It varies with scope. SEO and AI Search Optimization are scoped and timed before they start, because each is built for one client. Content is delivered on an agreed schedule tied to what the measurement found missing. Digital Authority runs on relationships and placements, which take longer to build than to describe. Monitoring runs on a continuous weekly cycle once live, with no fixed end date. We set a firm timeline for your specific case before anything begins.

See what Google and AI already say about you.

We check your visibility across search and the assistants we cover, and show you where you are found, where you are missing, and which sources the answers are built from.

Get my free visibility report