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Four services, one method underneath.

Each stands on its own, but they're built to run in sequence: know where you stand, build the presence properly, watch it every week, and have someone to call when the picture changes.

Checked across

  • ChatGPT
  • Google AI Overviews
  • Google AI Mode
  • Perplexity
  • Gemini
  • Copilot
  • Claude

Google AI Overviews and Google AI Mode surface inside search results — tracked as part of the search channel, not as separate assistants.

Each one is bought and delivered on its own. Most engagements run them in this order because each gives the next something to work from.

Service 01

Visibility audit

Where you stand today, across search results and assistant answers, before anything changes.

A structured first read of where you currently stand: what a search engine returns for the questions that matter, what the major AI assistants answer when asked the same thing directly, and where the two disagree. It becomes the baseline every later measurement is read against, and it's usually the point where a gap that felt vague turns into something specific enough to fix.

Service 02

Presence engineering

The site, the structured data, the technical build: engineered so a crawler and a model both read it correctly.

Every build is custom, because a template's structure describes the template, not the organisation or person it belongs to. We treat the markup, the declared entities, and the plainly stated claims underneath the design as the actual product: the raw material a search index and a language model both read when they decide who to name. When an organisation and the individuals inside it both appear in a build, each person keeps a declared identity of their own, distinct from the organisation's, because a model looks up each name separately. We also write every paragraph to stand on its own, without the sentence before it, because that is the form an assistant actually uses, when it uses one at all.

Service 03

Monitoring

Your own questions, put to search and the major assistants every week, and the answers tracked over time.

We write a bank of questions for the specific decision at hand, then run it live every week across search — including Google AI Overviews and Google AI Mode — and ChatGPT, Perplexity, Gemini, Copilot and Claude, keeping every result. We break each run into share of voice, sentiment, and cited sources. Citation sources are usually the most actionable line: a cited source is something specific to address, not just a number to watch. One check tells you a moment; a retained weekly record tells you a direction, and gives you time to act on a change while you can still correct it.

Service 04

Advisory

Ongoing counsel for the team making these decisions, on a schedule that matches how the picture changes.

Search and assistant behaviour both keep shifting, and a chart on its own doesn't tell a team what to do about a shift. Advisory is the standing conversation on top of the data: counsel a team can bring into its own decisions, on a schedule that matches how often the ground actually moves, not a one-off report filed away and forgotten.

The method

The Vantage Method

Most work in this field starts with an opinion about what to change. The Vantage Method starts with a measurement, and returns to one every week, so every decision is read against a record instead of a hunch.

See the four stages, and the pipeline that runs them

Where to start

The free report is the entry point to all four: a short, human read on where you stand today, the same territory the visibility audit covers in depth. Everything after it follows from what it finds.

Questions

Do the four services have to be bought together?
No. Visibility audit, presence engineering, monitoring and advisory can each be bought on their own. Most engagements run through them in that order because each one produces the input the next needs, but nothing about the pricing or the contract requires buying all four.
What happens if I only want the visibility audit?
You get the audit: a structured read of where you currently stand across search results and assistant answers, delivered once, with no obligation to continue into presence engineering or the retainer. Some clients stop there because the audit alone answers the question they came with.
My site already looks good. Do I still need presence engineering?
Looking good and being machine-readable are different things. A search index and a language model both read markup, declared entities and plainly stated claims, not layout or photography. A site can look expensive and still say nothing a machine can extract. Presence engineering is about the structure underneath the design, which a visual redesign does not touch.
Does monitoring make sense without presence engineering first?
It can be bought that way, but the results are usually less useful: monitoring a presence that has not been engineered to be read correctly tends to confirm the same gap every week rather than showing it close. Most clients who start with monitoring alone come back for presence engineering within a few months.
How long does each service take?
It varies with scope. The visibility audit is the fastest of the four, a fixed piece of research rather than a build. Presence engineering is scoped and timed before it starts, because it's custom work built for one client. Monitoring runs on a continuous weekly cycle once live, with no fixed end date. Advisory continues for as long as the retainer runs. We set a firm timeline for your specific case before the audit begins.

Find out what the answers already say about you.

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