Services
Earn the third-party sources AI systems actually cite.
Editorial outreach and placements that build the external sources search engines and AI systems read as evidence about your company.
What it is
Digital PR is the work of earning coverage, placements and mentions on external sites that search engines and AI systems read as evidence about your company. It includes editorial outreach: pitching editors and publications for coverage, and pursuing placements in industry directories and reference sites relevant to your category.
Why it matters
AI systems and search engines both treat an independent source as more reliable than a company's own claims about itself. A company can describe itself accurately on its own site and still be described inaccurately, or not at all, everywhere else a system actually reads. The external record decides which description a system trusts.
What we do
- Editorial outreach: pitching editors and publications for coverage and placements
- Placement in industry directories and reference sites relevant to your category
- Review and citation coverage on the sites both people and AI systems check
- A map of which third-party sources current answers about you already draw from
What we measure
- Whether newly earned sources start appearing as citations in AI-generated answers
- Coverage and placement volume across publications, directories and reference sites
- Whether third-party sources describe your company consistently with your own
What an engagement involves
Work starts with a map of which third-party sources current answers about you already draw from, and which relevant ones are missing. That map becomes a pitching list: the editors and publications worth pitching the story to, and the directories and reference sites worth a placement. Falkview never contacts your prospects or your existing customers.
Common questions
Questions
- Do you contact my company's prospects or customers directly?
- No. Falkview never contacts your prospects or your existing customers. The people this service contacts are editors, publications and directory or listings teams, about coverage and placements.
- What counts as a placement?
- A piece of coverage, a listing or a citation on a site you do not own: an article that names your company, an entry in a relevant directory, a mention on a review or reference site.
- Can you guarantee coverage in a specific publication?
- No. An editor decides what runs, the same as with any pitch. What we control is which stories get pitched, to which publications, and how well a story is likely to land.
Related services
Further reading
See what Google and AI already say about you.
We check your visibility across search and the assistants we cover, and show you where you are found, where you are missing, and which sources the answers are built from.